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Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


Research reports

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research (Spanish). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-spanish-


Research reports

24 questions to help buyers of social media research

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
×

Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-